How Can Brands and Food Bloggers Work Together?
As a marketer and blogger myself, I’m often asked how brands and food bloggers can work together.
There are lots of different ways brands can work with food bloggers, including:
Content Collaboration
Where the brand and blogger work together to create a great piece of content – this can be shared on the blog, or on the blog with supporting content from social channels such as Instagram, and vice versa.
Recipe Creation
This can happen in a number of different ways – the brand might get in touch to gift a product, ingredients, or pay the blogger, and the blogger creates a recipe for their blog, for the companies blog/socials, or the blogger might develop a recipe or set of recipes for the brand.
Brand Partnership
This comes in many different forms and is negotiable – there might be an agreed amount of content to be produced by the blogger, and payment/gifted product and the platforms the content will be on will be negotiated between the blogger and the brand/their agency/marketing team.
Guest Blogging/Content Placement
This is where brands or agencies working on behalf of brands create content which can be placed onto the blog, usually with a link back to the brand or a specific page
Other Types of Link Building
Link building through other means, such as link placement, digital PR and more
How can Brands Work with Bloggers and Influencers – Faster
It can take time to research, outreach to and negotiate fees, conditions and such when you’re on the brand or brand’s agency side. I’ve spent hours, nay, days trying to research the best fit blogs to work with (there’s only so many iterations of food bloggers UK), and then spent additional time on fee negotiation etc (as a blogger, I always strive to get the best deal for everyone, and that the blogger/influencer gets what they are worth).
Luckily, there are a few great places where bloggers and marketers can meet and form relationships, including Get Blogged.
What is Get Blogged?
Get Blogged, in their words, is ‘the easiest solution for bloggers wanting to monetise their blogs, and for brands, businesses and agencies needing help with, or wanting to outsource their outreach in a cost effective way.’. Bloggers and brands can sign up to Get Blogged, and use their Marketplace, post and access campaigns. Due to the set up of the site, it’s really quick and easy to set up and manage or pitch for campaigns. Marketers can set budgets easily, and bloggers see the fee up front; something that saves a lot of time and effort (which is then often wasted if negotiation fails/budgets are pulled).
Basically, the Get Blogged Marketplace can help brands achieve their goals faster. I’ve worked with Get Blogged before, and it was really easy to sign up for the campaigns advertised on the Marketplace. Users from both sides of the coin can access projects via their dashboard and see what has and hasn’t been approved, as per below:
I also can’t wait to start working on Get Blogged as a marketer. I’ve got some great small brands as clients who would find getting great quality coverage really quickly really easy to do by using the Get Blogged marketplace.
Do you know of any other blogger marketplaces before? Let me know in the comments who you’ve worked with, and what you thought of them!
My Top UK Food Blogs
Alongside some tips on how food bloggers can work with brands, I thought it would only be fair to share with you some of my favourite UK food bloggers:
Ethically Living Eats
Ethically Living Eats is chock full of delicious tasting vegan recipes. Adelaise creates gorgeous recipes that are simple to recreate at home. From Korean fried ‘chicken’ to Brazilian Feijoada, there’s really something for everyone; whether vegan, plant based, or curious!
LiveKindly
LiveKindly aren’t just a food blog – they are a media collective which publishes food news, vegan lifestyle news, sustainability news and other things related to veganism. I’ve loved seeing this company grow from a simple blog to a multinational media company.
The Tofu Diaries
The Tofu Diaries is packed full of amazing vegan recipes and eatery reviews. Written by Natalie Tamara, the vegan foodie travel guides are so handy and probably my favourite part of the blog.
Wallflower Kitchen
I’ve been an avid reader of Wallflower Kitchen since the early days, and have tried a number of Aimee’s recipes. Wallflower Kitchen is packed full of expertly developed vegan recipes, with easy to follow instructions. A definite favourite of mine.
Canny Food
Canny Food is an independent North East England food blog, and is packed full of great recipes and reviews and recommendations of places to eat our in the North East and beyond. Since some of Emma’s family are vegan, the blog also has some great vegan food and recipe posts, too.
I’d love to know some of your favourite food blogs – feel free to let me know your favourites in the comments!
What do you want to know more about with regards to blogging and brands? I’d love to share some of my marketing expertise with you – feel free to drop me an email or let me know on social media what you’d like to know more about!
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